Senior Brand Manager - New Product Category

1w1 week ago

HiPP

DE · Full-time · €90,000 – €120,000

About this role

You lead the strategic build-up and scaling of a new product category with end-to-end responsibility, from idea to successful international market launch. Develop and implement a future-proof supplier and partnership strategy, proactively expanding strategic cooperations. Conceive a differentiating, brand-typical, and regulatory-compliant product portfolio for global rollout.

Define and execute an integrated launch strategy, including communication and activation plans. Create, steer, and continuously develop robust business cases with KPI definition, performance tracking, and results monitoring. Conduct regular market and competitor analyses to derive forward-looking action recommendations for category development.

Act as central interface and steering function in cross-functional collaboration with international sales companies, procurement, development, sales, controlling, regulatory affairs, and adjacent marketing functions. Prepare management presentations and strategic decision documents for senior management and stakeholders. Manage budget and results responsibility, monitoring key financial figures.

Provide professional leadership and development for one team member. Thrive in a challenging, varied role within a dynamic company group offering a pleasant work environment and partial mobile working. Benefit from performance-based compensation and social benefits of a successful enterprise.

Requirements

Completed university degree (Diplom or Master), ideally with business administration focus
Long professional experience in marketing of consumer goods, ideally family-owned company in food, nutritional supplements, or OTC products
Proven experience leading interdisciplinary project teams and managing complex stakeholder structures
Knowledge in implementing short-, medium-, and long-term marketing plans, new product developments, and international launches
Deep marketing generalist competencies across the marketing mix: product and portfolio development, brand positioning, pricing, and integrated campaigns
Independent working style, solution-oriented approach, entrepreneurial thinking, and foresight
Strong communication skills, empathy for stakeholder needs, and ability to convince and inspire audiences
Proficient in Excel and PowerPoint; negotiation-level German and English in spoken and written

Responsibilities

Strategically build and scale a new product category with end-to-end responsibility from idea to international market launch
Develop and implement supplier and partnership strategy and proactively expand strategic cooperations
Conceive differentiating, brand-typical, and regulatory-compliant product portfolio for global rollout
Define and implement integrated launch strategy including communication and activation plans
Create, steer, and develop business cases including KPI definition, performance, and results tracking
Serve as central interface in cross-functional collaboration with international sales, procurement, development, regulatory affairs, and marketing functions
Conduct regular market and competitor analyses and derive forward-looking action recommendations
Manage budget and results responsibility including monitoring of relevant financial key figures